In the span of some three years TAG Heuer has produced an innovative standard in sport watches by developing chronographs correct to tenths, hundredths, as well as thousandths of a second, and by maintaing an edgy design style powered by innovative concepts. In 2005, TAG Heuer made news headlines by introducing the Caliber 360, the earliest mechanical chronograph precise to 1/1,oooth of a second. Given that Ninety percent of chronographs are quartz and merely measure time to a tenth of a second, the Caliber 360 heralded a major accomplishment. Evidently this had not been the very first time TAG Heuer had stood out from the crown; in 2004 TAG Heuer garnered much awareness with the launch of the Micro-timer, the only real digital watch available on the market accurate 1/1000th of a second. As can be surmised from the previous sentences, this Swiss brand name bought by LVMH in 2007 is characterized by its obsession with the chronometric accuracy. With production of around five hundred thousand wristwatches per year, TAG Heuer ranks fourth among international up-market sport watch companies. Even though it is one of the popular dynamic brands in the marketplace, it has never deviated from the strategy initially outlined by company founder Edouard Heuer in 1860 in the Swiss Jura: to make the most precise, trustworthy designer watches possible.TAG Heuer initially developed a reputable name for itself in the realm of high-level athletic competitions by having a wide variety of chronometry systems.
In addition to being one of the initial to mass-produce pocket chronographs (1182), Here presented the oscillating pinion (1887), still used in most mechanical chronographs, and conceived the Mikrograph (1916), the 1st sport timer to measure time to 1/100th of a second. In 1966 this drive for accuracy led the organization to revolutionize the history of chronometry with the introduction of the Micro-timer, a miniature electronic instrument accurate to 1/1000th of a second. Three years later Heuer made sport watch history with the launch of the Chronomatic Calibre 11. Coded in collaboration with Buren and Breitling, and built with an 11 caliber and micro-rotor, the Chronomatic was the 1st automatic chronograph movement. Later in 1961 Heuer issued the Monaco, the initial chronograph which has a square, water-resistant case, worn by Steve McQueen through the care racing film Le Mans